Notice the difference in the presentation of the differences in SD colors.
- Turquoise – womb of the ocean; head with heart
- Yellow – sunlight; heart with head; survival of whole planet
- Green – environment; green with envy
- Orange – rust, industrial
- Blue – police, rules, "blue bloods"
- Red – power; "he saw red!"
- Purple – crystals, magic
- Beige – sand, foundation
Listed below from the highest level down to lowest level. Note, Integral levels go higher than Spiral Dynamics levels. The eight-stage spiral of development from “The Never-Ending Upward Quest,” interview with Don Beck, 2002 –
Second Tier “Being” value MEMES
TURQUOISE Holistic MEME – starting 30 years ago
Basic theme: Experience the wholeness of existence through mind and spirit
- The world is a single, dynamic organism with its own collective mind
- Self is both distinct and a blended part of a larger, compassionate whole
- Everything connects to everything else in ecological alignments
- Energy and information permeate the Earth’s total environment
- Holistic, intuitive thinking and cooperative actions are to be expected
YELLOW Integrative MEME – starting 50 years ago
Basic theme: Live fully and responsibly as what you are and learn to become
- Life is a kaleidoscope of natural hierarchies, systems and forms
- The magnificence of existence is valued over material possessions
- Flexible, spontaneity, and functionality have the highest priority
- Differences can be integrated into interdependent, natural flows
- Understands that chaos and change are natural
First Tier “Subsistence” value MEMES
GREEN Communitarian/Egalitarian MEME – starting 150 years ago
Basic theme: Seek peace within the inner self and explore, with others, the caring dimensions of community
- The human spirit must be freed from greed, dogma, and divisiveness
- Feelings, sensitivity, and caring superseded cold rationality
- Spreads the Earth’s resources and opportunities equally among all
- Reaches decisions through reconciliation and consensus processes
- Refreshes spirituality, brings harmony, and enriches human development
ORANGE Achievist/Strategic MEME – starting 300 years ago
Basic theme: Act in your own self-interest by playing the game to win
- Change and advancement are inherent within the scheme of things
- Progresses by learning nature’s secrets and seeking out best solutions
- Manipulates Earth’s resources to create and spread the abundant good life
- Optimistic, risk-taking, and self-reliant people deserve success
- Societies prosper through strategy, technology and competitiveness
BLUE Purposeful/Authoritarian MEME – starting 5,000 year ago
Basic theme: Life has meaning, direction, and purpose with predetermined outcomes
- One sacrifices self to the transcendent Cause, Truth, or righteous Pathway
- The Order enforces a code of conduct based on eternal, absolute principles
- Righteous living produces stability now and guarantees future reward
- Impulsivity is controlled through guilt; everybody has their proper place
- Laws, regulations, and discipline build character and moral fiber
Red Impulsive/Egocentric MEME – starting 10,000 years ago
Basic theme: Be what you are and do what you want, regardless
- The world is a jungle full of threats and predators
- Breaks free from any domination or constraint to please self as self desires
- Stands tall, expects attention, demands respect, and calls the shots
- Enjoys self to the fullest right now without guilt or remorse
- Conquers, out-foxes, and dominates other aggressive characters
Purple Magical/Animistic MEME – starting 50,000 years ago
Basic theme: Keep the spirits happy and the tribe’s nest warm and safe
- Obeys the desires of the spirit being and mystical signs
- Shows allegiance to chief, elders, ancestors, and the clan
- Individual subsumed in group
- Preserves sacred objects, places, events and memories
- Observes rites of passage, seasonal cycles and tribal customs
Beige Instinctive/Survivalistic MEME – starting 100,000 years ago
Basic theme: Do what you must just to stay alive
- Uses instincts and habits to survive & “live off the land”
- Distinct self is barely awakened or sustained
- Food, water, warmth, sex and safety have priority
- Forms into survival bands to perpetuate life